optimizing

opportunities

Every business has potential

the trick is identifying your best idea and focusing on it.

I have never met an entrepreneur short on ideas. Usually, they have more ideas than they can take on, and have trouble choosing.

Why? Because they can build and do almost anything.

So why is this your worst problem to have?

Because it means you will split your time and energy between five promising ideas instead of investing your full self into nurturing one of those ideas into profit in your small business. The result? You have five ideas that have germinated and have also become the source of your tasking instead of your BUILDING. 

It’s easy to think of it like this - you’re either the guy on Mary Poppins playing the one-man band or you’re Hendrix, the untouchable guitarist everyone wants to listen to. 

I help small town owners who earn to focus on learning that instrument that will make your company the legendary act on the stage we call the marketplace. 

I have helped countless owners to see what they cannot - the potential of their business and the value they bring to it - and transform those realities into solid business strategies that can be achieved by optimizing one key opportunity. 

My skill in seeing beyond the usual ways of doing business is hard to describe, to be honest. I have been educated to look at the business environment, competitors, suppliers, risk, feasibility, market viability and ROI. My intuition and knowledge of our small town business scenario leads me to find creative and innovative ways to bring about the outcomes the owner is seeking.

You want flexibility?

Then we build that in, no matter what.

You want to have a business that runs itself?

 Add that in, too.

You have a skill that no one else has in your region?

Let’s explore that! 

You want to stop trading time for money?

We can learn to monetize your assets.

O

ptimizing

pportunities

Find the specific business strategy for your maximum market value

Uncover the differentiation of your business among local competitors and learn to stand out in the crowd. Develop an understanding of your unique opportunity in your small town (and beyond) and capture the marketing messages you need to reach it.

Here are a few examples of focussed opportunities that I have helped to shape with my clients that have transformed something basic into something legendary.

  • Two complementary practitioners abandon employment and pair up to offer group programs, workshops, and joint services as a dynamic duo no singular practitioner can match

  • Basic need provider recognizes they have a gift for something special and transforms the product menu from average to specialty by committing to an untapped and fruitful local market segment.

  • Creator of finer things finds herself trapped in commercialized product lines, abandons the every-day designs, and emerges as an award winning fashion designer invited to the world’s top stages in her field.

  • Speciality service provider with extensive training converts her services into a five-figure train-the-trainer course and now also makes money every time the licensed trainees book specialized services.

  • Healthcare provider with extra rooms she rents to other healthcare providers transforms into a health collective that clients, workers, and healthcare professionals want to belong to while she focuses on community education and showcasing her amazing team of practitioners.

Find out what potential I can see in your business and yourself as the owner.

Find the sweet spot in that potential and drive down into your optimized opportunity with me as your partner in business.

Let’s add you to my ever-growing list of owners

who traded in spinning plates in exchange for streamlined results.